avalon poplin button down - pacific blue stripe - Perfect White Teewe love shortcuts and avalon is the trick to a pulled together look without the effort. made from crispy cotton poplin, this oversized button down featuring a front pocket is light enough to catch a sea breeze but structured enough to feel intentional. its the piece you throw on for a summer stroll along the water and keep on for a sun drenched lunch on the shore. why we love it: its all about that sharp, airy texture. for a head to toe look, pair it

• Taped throughout all internal seams

chasing daylight

breathable cotton/poly blend with hand-dyed deliciousness

crafted for you

John Michael Van Hohenstein is a WSL Longboard World Tour Professional Surfer

Coconut Clay Soaps from the sunny shores of Lahaina

our custom jacquard flannel liner adds warmth and a touch of character

layered with Tahitian vanilla and finished with a subtle hint of rum

Classic linen spaghetti strap v-neck full-length slip dress Constructed with 100% linen

settles naturally into the grain of the denim

the ATX Work Pants strike a balance between the comfort of a well-worn pair of jeans and the durability and toughness of traditional workwear

Designed for both speed generation and spending time surfing in the pocket